Nike X Joe Gomez


Production: Wonderfilm Pictures
Director, DOP. Camera Operator, Editor:Lewis Andrews
Athlete:Joe Gomez
Athlete Rep:Young Athlete TV

Nike x Joe Gomez: The Journey

Lewis Andrews directed an advertisement for Nike with Liverpool FC’s Premier League player Joe Gomez. The video was a collaboration formed by creator of Young Athlete TV, Gabriel Moses who tells the stories of young emerging athletes promoting the boot manufacturer’s Tiempo range. The video, set in a training ground, begins in the changing rooms with a poignant voiceover from Joe Gomez’s mother. Joe Gomez shares his inspiring journey from growing up in Lewisham to achieving his dream of signing with Liverpool FC, reflecting on the challenges and triumphs along the way.

Directed by filmmaker Lewis Andrews, the Nike spot beautifully showcases the Tiempo range, intertwining Joe Gomez’s personal narrative with VHS-style footage from his childhood in southeast London. The advertisement not only highlights the product but also captures the essence of Joe Gomez’s story, resonating with viewers on a deeper level.

Through Lewis’s direction, the advertisement for Nike x Joe Gomez successfully encapsulates the essence of resilience, determination, and achievement. It brings to life Joe Gomez’s journey in a visually captivating and emotionally engaging manner. The collaboration between Lewis Andrews, Joe Gomez, and Gabriel Moses brings together storytelling, sportsmanship, and brand representation in a compelling and authentic way, making it a standout project in sports advertising.


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