Lewis Andrews created a detailed creative concept and treatment which was approved by Red Bull for a Red Bull Reign commercial.  The approved commercial idea showcases Lewis Andrews’ creative vision and ability to capture what the client wanted – showcasing a high-energy 3-on-3 basketball tournament in a stylish way for a youth audience.

Red Bull Reign is a thrilling competition that pushes the world’s top ballers to showcase their skills in a fast-paced and dynamic setting. The tournament’s offensive-packed format adds to the excitement, making it a must-watch event for basketball enthusiasts. With seven regional qualifier events held in the US and additional stops in 15 countries globally, the tournament attracts top talent from around the world, creating a truly competitive and electrifying atmosphere.