Lewis Andrews was interviewed for LBB about his take on directing.

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This article profiles director Lewis Andrews and explores his approach to commercial filmmaking, balancing high-end production techniques with a more natural, less polished style that reflects current industry trends. It covers his upcoming work on Blade Runner 2099, alongside recent music videos filmed in Prague and Barcelona, and looks back at the small horror projects from his hometown that shaped his early creative instincts.

The piece highlights the types of ideas and scripts that attract him—concepts with high stakes, strong visual identity, or cultural relevance—and how he develops treatments by exploring ideas freely before refining them to fit each brand. Andrews also discusses the shift he’s seeing in advertising, where authentic, simple concepts can resonate just as strongly as large-scale campaigns.

He talks through the importance of collaboration on set, the working relationships that make a production run smoothly, and how he incorporates tools like AI to speed up pre-production and visual development.

The article includes behind-the-scenes challenges, such as coordinating a last-minute shoot in Morocco, and reflects on the kind of work he feels most connected to—horror, reimagined characters, and ideas that feel slightly off-centre.

Finally, Andrews points to two personal projects that best represent his style: DRINK, a music video where he oversaw every creative and technical stage, and Clown, a small horror short filmed in the early hours of the morning in his hometown to create an eerie, atmospheric setting.