Featured in LBB: The Directors

Lewis Andrews was featured in LBB. See the article here.

This article explores director Lewis Andrews’ creative approach, the way he develops ideas, and the thinking that drives his commercial and film work. It highlights how he sees the world through a cinematic lens, often imagining scenes, moods and narrative moments in everyday life. This mindset informs his preference for storytelling with atmosphere, mystery, and darker emotional tones.

The piece looks at Andrews’ experience directing work for brands like Nike, Puma and Vogue, as well as music videos for Sony Music and a range of independent artists. It also touches on his time working in the aerial camera department on major productions including Fast & Furious 9, James Bond: No Time To Die, Mission: Impossible, and Disney’s Cinderella.

Throughout the article, Andrews discusses the kinds of scripts that excite him—projects with psychological elements, strong lines, and visual depth—and explains how he builds treatments by researching the subject and assembling detailed visual references. He describes how he adapts to unfamiliar brands, the importance of communication on set, and the balance between collaboration and protecting the core idea.

The piece also covers the types of work he gravitates towards, especially horror and projects that explore darker themes, and addresses common misconceptions about his involvement in his own Wonderfilm Pictures productions, where he often worked across multiple roles from directing and editing to props and VFX.

Additional topics include handling unusual production challenges, his interest in developing diverse talent, adapting to remote workflows, working with different aspect ratios, and his use of emerging technologies like AI-generated imagery.

The article closes with examples of work he feels best represents his style, including the DRINK music video, his Nike x Joe Gomez spot, and earlier music video and commercial projects.

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