While based in Prague for six months on an Amazon Studios series, director Lewis Andrews took the opportunity to create “Spic’Span,” a vibrant new music video for artist Richard Akam. The track resonated with Andrews from the moment he heard it, reminding him of early 2000s nostalgia and sparking the idea of fusing a delicate guitar line with the energy of drill.
Originally conceived as a father–son narrative, the concept evolved into a more commercial, performance-driven piece that emphasized Richard’s charisma. By stripping away story, Andrews allowed space to showcase character, experimenting with camera operation and fluid directing styles.
Prague became more than a backdrop—it shaped the project. From Old Town’s pastel facades to the suburbs glimpsed en route to Barrandov Studios, Andrews explored the city on an e-scooter, scouting colorful, textured locations that felt global yet unplaceable. His aim was to create a London-adjacent vibe while grounding the visuals in Prague’s unique energy.
Keeping the kit light, Andrews shot on the RED KOMODO-X with a mix of personal lenses, diffusion filters, and even his mother’s old Pentax glass. This gave the video a glowing, softened texture, contrasting urban grit with luminous tones. For wardrobe, Andrews leaned into expressive, brand-free styling, most notably a denim fit and red bucket hat—a playful nod to Paddington Bear that reframed drill aesthetics with approachability.
For Andrews, “Spic’Span” reaffirmed that the best filmmaking emerges when structure supports spontaneity, letting creativity flow freely on set.
Jake Molloy
