Wonderfilm Pictures was commissioned by Puma Sport to shoot and direct an exclusive product research and testing event. This event showcased unreleased sportswear and football boots, providing a unique opportunity for participants to experience cutting-edge athletic gear.

Among the invited guests were a group of emerging sports influencers, including Jack Downer, also known as Street Panna, who boasts a substantial following on Instagram. These influencers were given the chance to try out Puma’s latest products at the Westway Football astro turf in East London, a prime location for outdoor sports activities.

Lewis captured the vibrant energy of the event on film. Operating the camera, he documented the enthusiasm of the sports influencers as they tested the new sportswear and football boots. Additionally, Lewis filmed a panel discussion that provided deeper insights into the product features and the overall experience.

After filming the event, Lewis carried the work into post-production. He managed the editing process, creating both social media cutdowns and long-form edits for Puma. The final deliverables were crafted to highlight the excitement and innovation of Puma’s latest offerings, ensuring a polished and professional presentation for the Puma brand’s audience.